In this episode, the topic is private brands. Our guest Todd Maute, has worked in the private label business for close to 30 years and is currently a partner at the New York-based brand strategy and design agency, CBX. Our conversation covers the state of private brands now, the challenges and the trends he’s seeing. He also provides insight on what private brands can do to win over the next generation of shoppers, Gen Z and reveals what retail category he thinks is the toughest to get right.