Beginning in 2008, Rana Lustyan started perfecting recipes, finding the best suppliers, refining manufacturing, and building a product and brand she is truly passionate about. Seven months pregnant with her daughter Riley, Rana launched Edoughble in November 2013, quickly securing a cult following amongst dessert enthusiasts. 

In this episode, Rana discusses the power of word-of-mouth advertising and the best way to invoke emotions in the consumer to create a connection with your brand. She also discusses the struggles of entering the CPG business and how eCommerce helped her company thrive, especially amid the pandemic. 

Tune in to hear Shauna and Rana discuss the “chicken or the egg” of scaling your company and how to grow your business through word-of-mouth marketing!

Connect with your host on Instagram @shauna.armitage and visit www.startuprenegades.com/become-a-renegade to join the free Renegades Community.