This week, I spoke to Lauren Landry, the Associate Director of Marketing and Communications at Harvard Business School Online (HSBO). Lauren specializes in content strategy, which is no surprise considering her background in journalism. As an education reporter for a Boston-based media company, Lauren frequently interviewed college students about their post-graduation plans. She learned why many students were focused on honing specific skills, and why some chose to pursue post-graduate degrees. Today, Lauren applies this firsthand knowledge to develop and distribute content related to both topics, which are still paramount concerns of incoming students.