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Perfecting your Podcast's PR Pitch [Episode 245F]
Believe it or not, there are some things I suck at. Taking a vacation isn’t one, but one is writing a press kit. I’m just terrible at it! That’s why I’ve invited Skye Pillsbury, a journalist with PR chops, to tell you what it takes to make a great press kit for your podcast.
No, there isn’t a template you can copy. Well… there are. But those suck. As Skye will tell you (repeatedly), it takes a human approach to impact a human. And the journalists who write about (or need to write about) podcasting just happen to be human. Humans, oddly enough, tend to respond better to those they have a relationship with. Crazy talk!
She recommends following the guidelines from RadioPublic and Bello Collective to actually create a press kit for your show. And then she gives some practical tips on cultivating a relationship with the journalists you’re pitching. (Because there’s more to it than the mechanics of sending an email.)
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Share this with a friend: https://player.captivate.fm/0f46c33b-8783-4f5a-bc13-6d07a961c299
Podcast Pontifications will return in January 2020, published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.
Follow Evo on Twitter for more podcasting insights as they come.
And if you need a professional in your podcasting corner, please visit SimplerMedia.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business.
Mentioned in this episode:
Support For Abortion Rights
While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.
Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions.
Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few.
You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com.
If you or someone you know needs help, or if you want to get more involved, here are 5 resources:
1. ShoutYourAbortion.com is a campaign to normalize abortion.
2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions.
3. Abortion.cafe has information about where to find clinics.
4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet.
5. Choice.CRD.co has a collection of these resources and more.
We encourage you to speak up! And spread the word.
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
View all episodes
By Evo TerraBelieve it or not, there are some things I suck at. Taking a vacation isn’t one, but one is writing a press kit. I’m just terrible at it! That’s why I’ve invited Skye Pillsbury, a journalist with PR chops, to tell you what it takes to make a great press kit for your podcast.
No, there isn’t a template you can copy. Well… there are. But those suck. As Skye will tell you (repeatedly), it takes a human approach to impact a human. And the journalists who write about (or need to write about) podcasting just happen to be human. Humans, oddly enough, tend to respond better to those they have a relationship with. Crazy talk!
She recommends following the guidelines from RadioPublic and Bello Collective to actually create a press kit for your show. And then she gives some practical tips on cultivating a relationship with the journalists you’re pitching. (Because there’s more to it than the mechanics of sending an email.)
-----
Share this with a friend: https://player.captivate.fm/0f46c33b-8783-4f5a-bc13-6d07a961c299
Podcast Pontifications will return in January 2020, published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.
Follow Evo on Twitter for more podcasting insights as they come.
And if you need a professional in your podcasting corner, please visit SimplerMedia.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business.
Mentioned in this episode:
Support For Abortion Rights
While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.
Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions.
Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few.
You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com.
If you or someone you know needs help, or if you want to get more involved, here are 5 resources:
1. ShoutYourAbortion.com is a campaign to normalize abortion.
2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions.
3. Abortion.cafe has information about where to find clinics.
4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet.
5. Choice.CRD.co has a collection of these resources and more.
We encourage you to speak up! And spread the word.
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy