Brian Fanzo is a digital futurist and the founder of iSocialFanz. He joins us on this episode to discuss his journey to success and why perfection should never be the goal for any content creator. Throughout our conversation, we cover Brian's "Think Like a Fan" philosophy and the role of empathy, accessibility, and authentic content in a marketer’s toolbox. He also breaks down some how-to's: How to get comfortable using a variety of marketing mediums, how to create a work environment that facilitates your success, and how we can re-invent experiential marketing in the virtual space.