Today Tanya sits down with Luke Hessler on the Made Easy Method Podcast. Luke Hessler, a branding expert, is the founder and CEO of INS Branding, a digital marketing agency helping individuals improve online reputations through personal branding, social media & digital press.

Hessler started his career with a Network Marketing company, but originally failed to gain traction because no one would take him seriously as a businessman. Being looked down on as a broke college student, Hessler realized the importance of building credibility and reputation in the public eye.

He then started transforming his online presence from a casual college student to that of a serious professional, which is when things started falling into place. Hessler eventually built an organization of 30,000+ people by not only leveraging his online reputation to recruit top talent, but by teaching leaders in his organization how to do it as well!

Branding changed his life, and now Hessler wants others to benefit from his knowledge. He realized that most people struggle to utilize social media despite the endless tools and opportunities. But in order to get on the right path, one must realize that perfection is a myth, and progress is the goal.

In this episode, Tanya and Luke talk about knowing the power to pivot, important tools in social media, and making connections across the globe. As a business owner, Luke shares the offerings of his business and explains the core steps he takes his clients through: Intention, Foundation, Attention, Conversion, and Retention.

Follow Luke:

Instagram: https://www.instagram.com/luke_hessler/
Facebook: https://www.facebook.com/luke.hessler.7
Linkedin: https://www.linkedin.com/in/luke-hessler-9759ab138/

Topics Mentioned:

• Shift from network marketing to social media - changing his perception online
• Attention is the currency online
• Luke’s company recovering instagram accounts - serve those who serve others
• Know the power of the pivot
• The role of social media, connections across the globe
• The offerings of Luke’s business - Intention, Credibility, Attention, Conversion, Retention
• Social media changed from looking perfect to showing the messy
• Luke's messiest situation in business - CFO embezzling money from company
• Tanya’s story of fishing with her dad, you can give a fish and feed for a day, or teach them how to fish
• Shifts in social algorithms & the challenges with it - getting started building a brand on social media
• If you go back in time, where did marketing dollars go
• You don’t pay my bills with people’s opinions
• Legacy to leave to kids - learn what to think vs how to think - it’s okay to fail

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