In this episode of Scope Shift, Brian Saemann sits down with Ben Lund, Founder of Rise Marketing Group, to explore how performance-based digital marketing agencies can scale through personalization, diversification, and smart client alignment—all while staying profitable.

🎯 What You'll Learn:

✅ How Rise Marketing evolved from a paid ads shop to a full-service performance agency

✅ Why personal touch still wins in an AI-powered marketing landscape

✅ The smart way to expand services based on client demand ✅ How to handle scope creep and protect agency margins

✅ What AI-driven changes to SEO and Google Ads mean for your strategy

✅ Why Google reps aren't always your best friend—and what to watch for

🧠 Guest Spotlight:

Ben Lund – Founder of Rise Marketing Group Ben brings deep experience from his time at Google, Yahoo, and Monster, now translated into a hands-on, data-driven agency approach for clients of all sizes. At Rise Marketing Group, Ben leads a lean team of seasoned marketers who deliver results across paid ads, SEO, email marketing, and web development.

🔗 Connect with Ben: https://www.risemkg.com

🔗 LinkedIn: https://www.linkedin.com/in/ben-lund-06ba584/

🔍 Topics Covered:

✅ How Rise Marketing Group grew from a paid media shop to a multi-service agency

✅ Key differences in managing eCommerce vs lead gen vs local service clients

✅ The importance of real marketers over junior “process-only” reps

✅ The interplay between marketing and sales—and why listening to sales calls matters

✅ Using SEO dashboards to track AI-driven referral traffic

✅ Honest thoughts on Google's recommendations and reps (from a former Googler!)

✅ Predictable growth strategies including trade shows, content, and paid ads

📌 Resources & Links:

Rise Marketing Group: https://www.risemkg.com

GoBeyond SEO Digital Marketing: https://gobeyondseo.com/

Transform your revenue generation with GoBeyond Data: https://gobeyondseo.com/daas/

Get a free Google Maps Audit with Archer: https://audit.archer.gobeyondseo.com/

👤 Connect with Brian: https://www.linkedin.com/in/brian-saemann-seo-and-cro-05214230

📲 Connect with our guest: Website: https://www.risemkg.com LinkedIn: https://www.linkedin.com/in/ben-lund-06ba584/

👍 Like, comment, and subscribe for more expert insights on AI, SEO, digital marketing, and agency growth.

#DigitalMarketing #PerformanceMarketing #SEO #PaidMedia #MarketingAgency #ScopeShift #BenLund #GoogleAds #AISEO #RiseMarketingGroup #BrianSaemann #MarketingStrategy #AgencyGrowth