Join Molly Baker and our guest as they explore what it takes to scale a challenger brand in today’s competitive CPG landscape. From balancing performance-driven marketing with purpose-led storytelling to educating consumers on entirely new product formats, our guest shares candid insights on focus, agility, and strategic discipline. Together, they unpack how modern teams can leverage AI, streamline operations, and build meaningful momentum without losing sight of mission. Whether you’re refining your marketing strategy or building in a crowded category, this conversation offers a thoughtful look at growth, innovation, and winning on what truly matters.