When you're just starting out in paid social media buying you quickly learn that creative is hugely important, but you don't know how to get better at planning new ad creatives. You hear everyone saying "creative is everything" but you don't know where to start. This simple piece consumer psychology makes ads much more persuasive. Whenever someone sees your ad the first thing they ask is "what's in it for me?" (WIIFM). Most advertisers actually fail to answer that question, which is why most ads get ignored. This podcast shows how to answer that question in a very clear way at every part of the ad.

The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier.

We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes.

Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly.

Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou

Andrew Soria, Performance Creative Manager: https://twitter.com/together_001

Akaash Joshi, Head of Growth: https://twitter.com/scaleegod

Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/

Raj, the Godfather: https://twitter.com/ratnaraj007

ChatGPT is a new tool that many marketers are excited about. We feel it can make the good marketers better, but bad marketers worse. 

The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier.

We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes.

Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly.

Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou

Andrew Soria, Performance Creative Manager: https://twitter.com/together_001

Akaash Joshi, Head of Growth: https://twitter.com/scaleegod

Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/

Raj, the Godfather: https://twitter.com/ratnaraj007

Marketing expensive products can be challenging, but there are clear paths to victory and the best brands are often on the more expensive side of a niche. 

The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier.

We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes.

Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly.

Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou

Andrew Soria, Performance Creative Manager: https://twitter.com/together_001

Akaash Joshi, Head of Growth: https://twitter.com/scaleegod

Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/

Raj, the Godfather: https://twitter.com/ratnaraj007

This episode has many easy ways to increase your AOV/LTV, leverage pricing psychology and marketing strategies for high price items.

The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier.

We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes.

Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly.

Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou

Andrew Soria, Performance Creative Manager: https://twitter.com/together_001

Akaash Joshi, Head of Growth: https://twitter.com/scaleegod

Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/

Raj, the Godfather: https://twitter.com/ratnaraj007

Every media buyer faces this problem at some point: a client with no unique selling point, competing with literally every store on earth. But there are very simple marketing principles you can apply to escape competition, and appear totally unique despite having a commodity product. In this episode, Eric Philippou and Nick Poole discuss:

- How to make a brand appear unique, even with no unique selling points

- Research for choosing unique audience niche (Reddit, Amazon, AnswerThePublic, Facebook Group, YouTube, Tiktok search)

- Examples of brands doing this and dominating saturated niches

- If 1-2 brands exist in this niche, don't be afraid of competition, be happy that there's proof of concept and out-market them. Better to compete with 1-2 than the entire world.

- How to apply this to your ad creative/copy

- Why big brands cannot compete with this strategy

- Use creative to target a small niche in broader audiences

- Being bold, controversial, or political are ways to stand out quickly

- Advantages of commoditized products

The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier.

We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes.

Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly.

Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou

Andrew Soria, Performance Creative Manager: https://twitter.com/together_001

Akaash Joshi, Head of Growth: https://twitter.com/scaleegod

Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/

Raj, the Godfather: https://twitter.com/ratnaraj007

Parenting is a popular niche in DTC performance marketing. There's a good chance you'll stumble upon one in your agency career. This episode outlines marketing psychology tips common in the parenting niche, so when you're assigned that parenting niche client, you know exactly what to look for. Since these are marketing psychology principles they will always be true over the course of you marketing career. In this episode we discuss:

- What emotions to target using Life Force 8 emotions from Cashvertising

- Benefits vs. Features in the parenting niche

- Pricing Psychology

- Authority for new parents

- Trust & Social Proof

- Community building in the parenting niche

- Positioning examples that you can apply to brands in the parenting niche.

The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier.

We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes.

Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly.

Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou

Andrew Soria, Performance Creative Manager: https://twitter.com/together_001

Akaash Joshi, Head of Growth: https://twitter.com/scaleegod

Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/

Raj, the Godfather: https://twitter.com/ratnaraj007

There are important things to know about working for a brand vs. working for an agency. Kyle Lawrence (https://twitter.com/Kyle_R_Lawrence) joins us to discuss his transition from the agency world to the brand side, and how agency media buyers can excel when joining a job on the brand side. Kyle is the Head of Marketing at Surely Non-Alcoholic Wines, former Head of Paid Media at Cuts Clothing, and former Growth Strategist at agency Commonthread Collective. We discuss:

- How Agency Media Buyers can Dominate on the Brand Side

- Why understanding a P&L can help your career big time

- How to pick a brand to work for

- How do you make performance projections?

- Balancing direct response with brand marketing in paid media

- How to launch on a new platform you know nothing about

- Simple multi-channel attribution model

- A marketing psychology concept you can use across all channels

- An efficient script/copy template for any channel

- Ideal team makeup

And more!

The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier.

We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes.

Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly.

Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou

Andrew Soria, Performance Creative Manager: https://twitter.com/together_001

Akaash Joshi, Head of Growth: https://twitter.com/scaleegod

Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/

Raj, the Godfather: https://twitter.com/ratnaraj007

Trust and authority are powerful psychological tools for persuasion. In this episode we go over some tactics marketers can do to add trust and authority to their ads, even for brands starting from zero with no PR/influencers/reviews. We discuss:

The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier.

We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes.

Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly.

Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou

Andrew Soria, Performance Creative Manager: https://twitter.com/together_001

Akaash Joshi, Head of Growth: https://twitter.com/scaleegod

Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/

Raj, the Godfather: https://twitter.com/ratnaraj007

These traits will let you progress faster as a media buyer. This can lead to better results, career advancement, and the confidence to start our own brand. In this episode we discuss:

- Have a fast media buying process

- Components of a solid daily sweep in media buying

- Accept that creative is the biggest lever

- How exactly to "get better at creative" by practicing copywriting and testing

- Always be learning more: direct response fundamentals over

- Confidence & mindset is everything

The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier.

We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes.

Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly.

Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou

Andrew Soria, Performance Creative Manager: https://twitter.com/together_001

Akaash Joshi, Head of Growth: https://twitter.com/scaleegod

Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/

Raj, the Godfather: https://twitter.com/ratnaraj007

Anze Markovic is a creative strategist who has built entire creative strategy departments in the most elite performance marketing agencies. Follow him on Twitter: https://twitter.com/anzedetn

Timestamps:

06:02 - How to build a pool of 50+ creators/influencers to work with

07:30 - How to brief creators/influencers for UGC video content

11:20 - The most important (and misunderstood) skill to develop for ad creative

12:15 - How to make powerful hooks that immerse people in your ad

15:50 - Video script templates to test

19:20 - FBAM column setup & AIDA analysis

22:00 - Daily workflow for efficient creative strategists 

26:00 - How to budget for creative production at every business size 

32:25 - Content styles that will always work in advertising

35:00 - King Andrew Soria joins us

36:15 - Making ad creative for massive household name brands

38:04 - Why beginners should learn ad creative over media buying

42:15 - How do you balance rapid creative production and testing with enough data

44:50 - How to iterate on creatives that have good elements

46:38 - When you look at other peoples ads, swipe files, etc., what do you pay attention to in the ad?

49:30 - Weekly team exercise to improve ad creative for clients/brands

52:30 - Ad creative styles you can shoot right now in any room

56:45 - How to get Tiktok/Paid Social video ideas

58:16 - How to market products with no unique selling points, saturated niches

59:36 - Reddit is a goldmine for copy/angle ideas

The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. If you want to improve your work as a performance marketer each week, give us a subscribe! Thanks!