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In this episode of Performance Delivered, host Marshall Nyman sits down with Cornelius Frey, CEO of Nucleus Links, an AI-driven affiliate operations platform that's redefining the performance publishing landscape. Cornelius shares how his platform helps publishers streamline affiliate link management, optimize revenue, and drive results at scale — all powered by machine learning and smart automation.

We dive deep into:

• How AI is transforming affiliate operations and content monetization
• The challenges performance publishers face — and how technology solves them
• Practical tips for affiliate teams looking to become more efficient
• The future of affiliate marketing in a world of automation

Whether you're a publisher, digital marketer, or affiliate leader, this conversation offers actionable insights and a look into where the industry is headed.

About Cornelius Frey:
Cornelius is the CEO of Nucleus Links, a cutting-edge platform designed to automate and optimize affiliate operations for publishers. With a background in data science and performance marketing, Cornelius is an expert in scaling monetization strategies through technology.

Connect with Nucleus Links
Website: nucleuslinks.com

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How can brands and publishers make newsletter sponsorships faster, smarter, and more effective?

In this episode of Performance Marketing Spotlight, host Marshall Nyman — founder & CEO of NYMO & Co — talks with Craig Swerdloff, co-founder of Wellput, about the evolution of email and newsletter marketing from the early Silicon Alley days to today’s AI-driven era.

Craig shares his journey from a Vermont Internet café internship to building and selling successful email tech companies, and reveals how Wellput helps brands buy and sell newsletter sponsorships more efficiently.

🔹 What you’ll learn:

• How AI is transforming newsletter targeting
• The new best practices for performance-focused email marketing
• Why building direct subscriber relationships matters more than ever

If you’re in performance marketing, affiliate partnerships, or B2B media, you’ll take away actionable strategies for reaching engaged audiences in 2025 and beyond.

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Welcome to another episode of the Performance Marketing Spotlight! In this installment, host Marshall Nyman sits down with Zach Scheimer of Criquet Shirts—a multifaceted marketer whose journey spans time as a professional sports mascot, stand-up comedian, and data-driven ecommerce leader. Zach shares a behind-the-scenes look into Criquet's unique brand voice, culture, and digital marketing strategies, from optimizing email and SMS channels to testing new ways to boost conversion and AOV. You’ll hear firsthand how Criquet is navigating industry shifts like privacy changes, tariffs, influencer marketing, and the rise of AI, all while keeping the human touch front and center. Whether you're an industry veteran or just curious, this episode is packed with valuable insights and fresh perspectives on building a loyal audience in an ever-evolving digital landscape.

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Welcome to another episode of the Performance Marketing Spotlight! This week, host Marshall Nyman sits down with Tricia Mahoney, Chief Marketing Officer at Twisted X Global Brands. Tricia shares her unique journey into marketing, the challenges and rewards of building three footwear brands from the ground up, and why Twisted X’s partnership-driven, retailer-first approach is both thrilling and demanding. Dive into insights on digital marketing strategy, influencer collaborations, and the ever-evolving role of AI in creative processes. If you’re curious about how an authentic, partnership-based brand navigates performance marketing in today’s fast-paced world, you won’t want to miss this conversation.

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Welcome to another episode of Performance Marketing Spotlight, where we go behind the scenes with industry leaders shaping the future of performance marketing. In this episode, host Marshall Nyman sits down with Matthias Stadelmeyer, CEO of Trade Doubler—a partner marketing technology company with deep European roots and a growing global footprint. Matthias shares his impressive career journey from account manager in Munich to leading Trade Doubler through international expansion, including their recent entry into the U.S. and Latin American markets.

Tune in as Matthias offers insights on the evolution of affiliate marketing, the unique value Trade Doubler brings to the table, and how cutting-edge tech innovations like AI are driving internal efficiencies and shaping the future of the industry. Whether you’re a brand exploring affiliate marketing, an agency seeking scalable solutions, or a marketer excited about what’s next, this episode is full of practical advice, reflections on overcoming challenges, and predictions for the future of performance marketing.

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Welcome to another episode of Performance Marketing Spotlight! In this conversation, host Marshall Nyman, founder and CEO of Nymo & Co sits down with Colby Saenz, who oversees affiliates and partnerships at Lovevery—a company known for its thoughtfully designed playthings to help children develop from ages 0 to 5. Colby shares his unique journey into digital marketing, from selling Facebook pages door-to-door in Arizona, to shaping affiliate programs for major DTC brands like Sportsman's Warehouse and Purple, before landing at Lovevery.

Marshall and Colby dig into the challenges—and opportunities—of running successful affiliate programs in competitive markets, especially through industry shakeups like COVID and recent changes in search algorithms. Colby reveals how he’s adapted Lovevery’s program, expanded partner strategies beyond traditional affiliates, and his vision for the evolving intersection of affiliate, influencer, and PR models in performance marketing. Whether you’re a parent, a marketer, or just curious about the power of partnerships in digital commerce, this episode is packed with insights, tips, and real-world examples you won’t want to miss.

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Welcome back to the Performance Marketing Spotlight! In this special 50th episode, host Marshall Nyman sits down with Scott Ginsberg, a true veteran of affiliate and performance marketing with over 20 years in the industry. Scott shares his journey from traditional advertising into the world of digital and performance marketing, highlighting pivotal roles at CJ Affiliate, Brand Cycle, and his current position at Penske Media.

Together, Marshall and Scott dive deep into the evolution of affiliate marketing, the growing importance of upper funnel content, and how major publishers like Penske Media are driving innovation by connecting iconic editorial brands—like Rolling Stone and Billboard—with today's top advertisers. Scott opens up about the challenges publishers face in a changing digital landscape, the convergence of marketing channels, and why performance marketing is now a must-have for every brand. Whether you're a seasoned marketer or just entering the space, this episode is packed with real insights and forward-thinking strategies.

Tune in for an engaging discussion that spotlights not just career journeys but the bright future of performance marketing.

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Welcome back to the Performance Marketing Spotlight! In this episode, host Marshall Nyman sits down with Sean Ryan, founder of Rotary Digital, to dive into the ever-evolving world of performance marketing. Sean shares his journey from a lifelong ad salesman who got his start in print media to building Rotary, a company that’s carved out a unique niche in the newsletter space, targeting an audience of over 1.5 million affluent men.

Tune in as Sean opens up about the challenges and opportunities that come with digital transformation, the pivotal role that newsletters play in forging genuine connections between brands and consumers, and the impact of AI on the landscape. He offers insights on building a loyal community, leveraging first-party data, and why direct, measurable results in marketing are more valuable than ever. If you’re eager to learn about embracing change in the performance marketing industry and hear tried-and-true strategies for growing a successful digital media business, this episode is for you!

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Welcome back to the Performance Marketing Spotlight! In this episode, host Marshall Nyman, founder and CEO of NYMO Co., sits down with Chris 'Ceej' Johnson, the CMO of intently, for an engaging conversation exploring the ins and outs of the performance marketing world. With over 20 years of experience in affiliate marketing, Ceej shares his unique journey—from moderating industry forums and launching performance events in the early 2000s, to pivotal roles at Vouchercloud and Groupon, and now leading growth and innovation at intently.

Tune in as Ceej unpacks the evolution of performance marketing, sheds light on how intently stands out in conversion rate optimization, and offers invaluable advice for brands and professionals looking to thrive in the industry. Plus, get a sneak peek at the latest product innovations on intently’s roadmap and hear Ceej’s predictions for the future of performance and influencer marketing. Whether you’re a seasoned pro or just starting out, this episode is packed with industry insights, personal stories, and actionable takeaways you won’t want to miss!

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Welcome back to the Performance Marketing Spotlight! In this episode, host Marshall Nyman sits down with Elizabeth Chambry, Director of Commerce at InsideHook, to explore the ever-evolving landscape of affiliate and performance marketing. Elizabeth shares her journey from her early days at Wirecutter—where she helped shape social strategy and syndication partnerships—to leading commerce and partnerships at InsideHook, a lifestyle publication known for its distinctive newsletters and unique editorial voice. She discusses InsideHook’s fresh approach to social channels, her experiences launching her own cannabis accessory brand, and how trends like AI and influencer marketing are shaping the industry’s future. Listen in for Elizabeth’s insights on building valuable partnerships, leveraging first-party data, and the growing opportunities for brands in today’s dynamic performance marketing ecosystem.