On this episode of the Service Impact Podcast, Lance Fisher welcomes Shellie Chiavetta, Director of Brand and Content at Outside Communications, to unpack a common point of confusion: the difference between brand marketing and performance marketing. Shellie breaks it down in plain language, with real-world examples and a helpful rule-of-thumb guide for businesses at different stages. Whether you're a startup needing immediate leads or an established company looking to build lasting loyalty, this episode will help you find the right marketing mix.