This episode explores the concepts of performance coaching and being coaching, highlighting their differences and applications. Performance coaching emphasizes improving measurable outputs, focusing on efficiency, task completion, and meeting external goals. In contrast, being coaching is centered on authenticity, personal growth, and understanding what works best for individuals based on their true selves and intrinsic motivations.The participants shared examples of working with leaders and CEOs, demonstrating the importance of aligning tasks with personal values and motivations rather than adhering to rigid systems. This approach fosters flexibility and creativity, allowing individuals to thrive in a way that suits them best. While performance coaching aims for measurable improvement, being coaching indirectly enhances performance by fostering engagement and motivation through authenticity.The conversation emphasized the value of balancing these approaches, with businesses benefiting from a holistic view of their team members. By prioritizing individual strengths and motivations, organizations can achieve better results. Encouraging people to express their true selves leads to greater motivation, engagement, and performance. Overall, the shift from focusing solely on productivity to valuing individuals as a whole has significant positive implications for both personal and professional growth.