In this episode of Lean Marketing, Paul Bresenden walks through a real-world teardown of a Google Ads account, highlighting the common pitfalls that drain your ad budget—and how to fix them. From auditing conversion goals to keyword match types and ad placements, Paul shows how to strip away inefficiencies and focus your spend on what truly drives revenue. Whether you're managing ads in-house or inheriting an agency’s setup, this practical audit will help you identify what's broken and optimize for growth.

Key takeaways include:

• The importance of verifying goal tracking and conversion values
• Why broad match keywords can destroy your ROI
• How to use Auction Insights and Search Terms reports for smarter bidding
• Strategies for excluding wasteful placements in PMax campaigns
• When to prioritize clicks over conversions (and vice versa)

Perfect for marketers, business owners, and anyone wanting to make their Google Ads work harder and smarter.