How does an organization create fun, inventive themes that creates a loyal following for an annual signature fundraising event?

Today, I talk with Performing Arts Houston Director of Development Jordan Drum to talk about the organization's annual signature fundraising event, The Kaleidoscope Ball: Rhapsody in Blue.

For nearly 60 years, Performing Arts Houston connected audiences with exceptional artists through an array of diverse performances and learning experiences. Through these programs help cultivate a community that allows the audiences discover new understandings about themselves and inspire dialogue.

Over the years, Kaleidoscope Ball has become one of Houston's top annual signature fundraising events in Houston, a city with many world class arts organizations. Last year's Kaleidoscope Ball broke all previous fundraising records for the event.

In this episode, Jordan talks about a range of topics including how to create a process to select a theme that has everyone on board to support it, similarities and differences between attracting individual and corporate donors, and how to utilize talent during your signature fundraising event that tugs at the heart strings of donors. This is one episode you will not want to miss.