How can radio-commercial directors (producers) get better performances from actors? How can actors get what they need from directors in order to give those stronger performances? Most importantly, how can professionals on both sides of the studio glass communicate more effectively with each other and together create more effective ads? Jim Norman, Becky Trenton, and New York actor Doug Shapiro (www.dougshapiro.com or www.thesavvyactor.com) sat down at 38 Greene studios in Manhattan to answer those questions.