A social entrepreneur for almost three decades, Madeleine Shaw has a lot of experience under her belt. She is the co-founder of Period Aisle, one of the first companies in the world to market reusable menstrual care products. In this episode, we discuss with Madeleine her perspectives on the organic growth of businesses, which in her experience is not what most people expect. She also challenges listeners to take a creative and expansive approach to doing business.