Scaling Stories Unfiltered

Periods, Plastic & Purpose: The DAME Story with Celia Pool


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In this episode of Scaling Stories Unfiltered, we sit down with Celia Pool, co-founder of DAME,  the sustainable period care brand that’s disrupting an industry rooted in stigma, silence, and single-use plastic.

From pitching to investors, to facing rejection after rejection from people who “just didn’t get it,” Celia shares what it really takes to bring a purpose-driven product to life and keep going when the mission matters more than the money.

This is a raw, honest, and deeply insightful conversation about grit, purpose, and building something that’s bigger than you.

What you’ll learn in this episode:

  • Why purpose was the only thing strong enough to carry the business through its toughest moments
  • How Celia navigated bias, discomfort, and awkward conversations with investors
  • The early days of prototyping and launching a product people didn’t want to talk about
  • What it took to shift public perception and consumer behaviour
  • Why building a sustainable business model is as hard as building a sustainable product
  • The emotional weight of purpose-led work and how she protects her energy
  • Why trusting your gut and your co-founder matters just as much as market validation

This episode is for anyone building something bold, facing resistance, or wondering if their mission really matters. Celia’s story is proof that when your purpose is bigger than you it gives you the courage to keep showing up.

Who is Celia Pool?
Celia is the co-founder of DAME, the brand behind the world’s first reusable tampon applicator and a range of award-winning sustainable period products. Featured in TIME, VOGUE, and the BBC, DAME is a certified B Corp and recognised pioneer in tackling period stigma and waste. Celia is a passionate advocate for business as a force for good, sustainability, and the power of female-led leadership.

🔗 Connect with Celia on LinkedIn
 linkedin.com/in/celia-pool

📩 Got a guest suggestion or want to be featured?
 Email us: [email protected]

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Scaling Stories UnfilteredBy Nici Jupp