Robin Lim is the founder of Superfruits Valley in Perlis, one of the largest superfruits farms in Malaysia. Spanning 50 hectares with 40 greenhouses, Robin’s farm grows superfruits like gac, fig, passion fruit and cape gooseberry - with nutritional benefits that will blow your mind. In this episode, the modern farmer shows us how it's done, the importance of building up the next-gen of farmers and of course, life in Perlis.

“Agriculture will not be wrong. Growing the right things for the right market is very important. And you need to analyse yourself on the market demand, rather than listening to others.” - Robin Lim

Timestamps:

00:00 - Guest introduction

01:12 - Life in Perlis

03:10 - Must-try food in Perlis - Ikan Bakar & Ikan Puyu

03:57 - Growing up as a kampung boy in Malaysia

04:58 - Going from construction to farm life

07:08 - How-to commercialise superfruits

09:40 - Difference between growing superfruits vs. fruits

10:39 - Challenges in farming

12:20 - Buyers: Locals, Jaya Grocer, Qra and other delivery platforms

13:22 - Thoughts on imported fruits & local fruits

14:56 - Superfruits Valley giving opportunities to locals and birthing the next generation of farmers

18:28 - Using freeze-dry technology by NASA

20:22 - Benefits of superfruits for the skin, eyes and heart

22:17 - Promoting nutritional security and making a difference in Perlis

23:54 - Advice for people studying agriculture/ going into the farming business