Kathleen talks with longtime friend Ed Brill and Brew Watch Co. founder Jonathan Ferrer to trace their intersecting stories of collecting, independent watchmaking, and friendship as they near the twelfth anniversary of the first Brew watch. They look back on the RedBar meetups that helped shape Jonathan's path to founding Brew, Ed's journey from casual watch buyer to committed collector to unofficial Brew brand ambassador, and the circumstances that connect the three of them, exploring why distinctive design, personal stories, and genuine hospitality matter so much in the world of independent watches. They also talk about the expanding landscape of watch fairs and collector-driven events, and why these gatherings continue to grow.

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In our premiere episode, Adam and Kathleen explore the phenomenon of hype culture as it insinuates itself into the watch industry. Recapping and analyzing recent launches, looking at the role of social media, and floating potential solutions to manage hype responsibly (hello, Petty Hater Division!). Plus, examining how scarcity, influencer marketing, and secondary markets affect consumers' behavior and brands' reputations (not to mention push us toward the coming apocalypse).

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