Enrique Dans' article critiques Perplexity's upcoming Comet browser, which is designed to track user activity comprehensively for hyper-personalized advertising, viewing this as an ethical violation and a step backward for privacy.

Dans argues this model is invasive, questionable in its effectiveness, and part of a troubling trend of data exploitation by tech companies, leading him to reconsider his use of Perplexity's products.

Comments on the article echo these concerns, with readers expressing distrust of hyper-segmented advertising and questioning the financial viability and ethical implications of business models based on extensive user surveillance.

The discussion highlights the tension between user privacy and the pursuit of advertising revenue within the tech industry.

This article is also available in English on my Medium page, «Perplexity’s Comet browser: I’ll be watching you…«