Perplexity is making waves with the launch of Sonar , its new API that brings generative AI search capabilities to developers and enterprises everywhere. This groundbreaking tool allows users to integrate Perplexity’s powerful AI search engine into their own applications, offering two tiers to meet different needs: the affordable and speedy Sonar , and the more advanced Sonar Pro for tackling complex queries.

In this episode, we’ll explore:

• Customizable AI Search: How the Sonar API lets developers tailor the sources Perplexity’s AI uses, giving businesses greater control over the information their tools provide.
• Real-World Applications: Learn how companies like Zoom are already leveraging Sonar to power AI assistants, delivering real-time, web-informed answers directly within video chats.
• A New Revenue Stream: For Perplexity, Sonar represents a significant opportunity to expand beyond its subscription model. The company claims it’s the cheapest AI search API on the market , with pricing starting at just $5 per 1,000 searches (plus token costs).
• Pricing and Performance: We’ll break down the differences between Sonar and Sonar Pro, including Pro’s more detailed answers and enhanced citations—but at the cost of a less predictable pricing structure.
• Benchmark Success: Perplexity asserts that Sonar Pro outperforms leading models from Google, OpenAI, and Anthropic in factual correctness on the SimpleQA benchmark —but what does this mean for the future of AI-powered search?

Is Perplexity’s Sonar API the key to democratizing AI search, or just another tool in an increasingly crowded market? Tune in as we unpack the potential, the pricing, and the promise of this innovative new offering.

🔍🤖 The future of search is here—will Sonar lead the way?