In this episode of The Flex Forward Podcast, host Nic Espanet sits down with Perry Lunsford, founder of Healthy Insurance Dude, for an honest and high-energy conversation about entrepreneurship, health insurance, and the life lessons that come from failure.

Perry opens up about his unconventional journey into the insurance world, how past business failures shaped his success, and why he believes trust—not insurance—is what he's truly selling. He shares insights into what makes his company different, the role of honesty and transparency in business, and how building a strong internal team culture creates long-term client relationships.

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