"If you don't know who Perry Marshall is — unforgivable," says Dan Kennedy and he's right. Perry's books have laid the foundations for what is now the Pay Per Click industry, and techniques he pioneered are now standard best practices for every business. He has been endorsed in FORBES and INC Magazine and is one of the most expensive business consultants in the world.

Resources:

• The Truth Seminar
• 80/20 Sales and Marketing – Get the book for free!
• PerryMarshall.com
• GenM (Sponsor) – Find marketing apprentices for $50/mo
• Swift Financial
• The Book of Proverbs
• Hustle & Flowchart
• Original Episode