When we’re running a service business, scalability is huge and the thing that tells us if we can go the distance. What is the first milestone we can use to determine if the goal to scale is actually succeeding? What are the downsides of going heavy on implementation vs. just renting out our brains and selling strategy? What’s the instinct we need to fight when we decide to start working on the business, not in it? On this episode, Penguin Strategies CEO Perry Nalevka shares on applying startup thinking to the agency world, what drives him and the company forward and niching down to serving a specific client at a specific stage in business development.