[00:01 - 07:33] Opening Segment

• Introducing Dr. Travis to the show
• Dr. Travis is an e-commerce entrepreneur and founder of I Love, whose mission is to heal 1 million dry eye sufferers
• He and his wife Dr. Jenna Ziegler use the profits from ILA to fund free clinics in Jamaica and the US through their charity, Isla Cares Foundation
• Dr. Travis specializes in Amazon PPC and helps businesses scale their business sales and increase brand clout
• He has learned the importance of persistence and focus in order to be successful as an entrepreneur

[07:34 - 15:04] Mastering Amazon PPC: How to Scale Your Company with the 80/20 Principle

• 80/20 principle is important for laser focus
• Best way to get email addresses is to solve a problem that your ideal client has
• Focus on service and organically input products into the conversation
• Speak in stories and become a good storyteller
• Amazon PPC strategy should be focused on sponsored products and search ads

[15:05 - 22:21] Increase Your Brand Awareness and Become an Industry Leader with 80/20 Amazon PPC Strategy

• Focus on the 80/20 of Amazon PPC
• Differentiate your brand with unique branding
• Focus on the top search terms in the search term report
• Focus on solving one specific problem
• Be persistent in driving Google Ads, blog posts, YouTube videos, Facebook videos, and a Facebook group
• Become known as an industry leader

[22:22 - 28:00] Closing Segment

• See the links below to connect with Dr. Travis

Quotes:

“If you only have one product, then obviously it's that product, but only focus on those search terms that are at the top of that search term report.” - Dr. Travis Zigler

“We're not the brand leader but the industry leader.” - Dr. Travis Zigler

Connect with Dr. Travis by visiting profitablepineapple.com.  

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