In this conversation, Jay discusses the dynamic nature of digital marketing ecosystems, particularly focusing on platforms like Shopify, Facebook ads, and Google ads. He emphasizes the importance of adaptation in the face of constant changes within these platforms and shares insights on how businesses can thrive by leveraging these evolving ecosystems.

Takeaways

• We've been on the partner program for a while.
• It's been tremendous for just getting connected.
• All these platforms are living, breathing ecosystems.
• They're constantly changing.
• You have to evolve or die.
• I don't see any per se changes.
• I only see Shopify growing as an ecosystem.

Chapters

00:00
Introduction to E-commerce Journey

06:32
Transitioning to the Agency Space

10:06
Trends in E-commerce and Influencer Marketing

14:35
The Role of AI in E-commerce

19:15
Finding Your Unique Voice in E-commerce

21:58
Navigating Shopify's Evolving Ecosystem