Manufacturing marketing often suffers when salespeople don’t have confidence in what’s being created.

In this episode, Jeff and Carman talk with Tom Van Doorn, Director of Marketing and Sales at MP Equipment, about bridging the gap between digital presence and face-to-face sales. Tom brings 42 years of industry experience and explains how websites, video content, and digital tools should serve as the backbone of the sales process.

We explore the critical role of effective marketing in priming prospects, how websites serve both outreach and sales-presentation functions, and why the traditional person-to-person sales model remains paramount in the industrial food-processing equipment industry.