Marisa Kopec, SiriusDecisions’ Product Marketing and Management (PMM), Discusses Best-In-Class Practices For Incorporating B-to-B Personas Into Customer Centric Product Strategy

Marisa says, "I'm looking forward to discussing personas with the Global Product Management Talk community. Product managers are responsible for identifying various customers/buyers and users' perspectives and isolating appropriate personas to forward product requirements and marketing strategy."

Host, Cindy F. Solomon @cindyfsolomon is joined by co-host, Therese Padilla @theresepadilla

Resources: http://bit.ly/RTo3ON