Getting It Wrong to Get It Right.

Persona Brand Building Blueprint with Lorraine Carter.


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Lorraine Carter is an expert in brand building to drive commercial growth and high performance. Founder of Persona Branding & Design, she's won multiple awards over the last twenty years working with brands on international markets, many of which are household names. Brands like Nestlé, Kerry Foods, Eurofound, Law Society of Ireland, Radisson Blu, Tesco, Castle Brands, Aldi, Wavin, Abberley Luxury Yachts and Rubicoin to name a few. She helps you become your ideal customers' favourite No.1 brand and a savvy brand builder with a high performing team.



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Getting It Wrong to Get It Right.By Joe Dalton

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