Less than 3% of LinkedIn users actually post content. What does this mean for you? Well, you have the opportunity to fill the gap, help your customers find you, and make more sales. You just need to start posting.

Bill Caskey of Caskey Achievement Strategies joined Brand Matter to discuss how the skills of a salesperson have changed in his 30 years of experience coaching B2B sales teams. When a personal brand is aligned with the company brand, sales come inbound. It’s a beautiful thing.

Learn how to be consistent in your content creation and leverage the internet to grow your personal brand – and your wallet – with tips from this B2B sales and personal brand expert.

 

Listen in for:

• [Sales:] Your personal brand requires reps. The more you post, the more you create value for your audience, the better you’ll get.
• [Marketing:] With digital tools at your disposal, brand building is easier than ever. But for the same reason, it can be overwhelming. The first step is to focus on creating quality content.