This week I’m joined by marketing coach and flipping all round brilliant person, Janine Coombes. We chat all about branding, personal brands, positioning your products, the all-important pricing issues and how micro-businesses can create offers that your audience wants to buy.

It’s a packed episode and a whole lot of fun.

For an hour of your time, find out:

>> Finding your own brand voice and how long this has taken Janine to get her distinctive voice.

>> Why you need to create a coherent brand for your business - even if it’s just you.

>> How Janine developed her distinctive images and why these tie in with her brand identity.

>> Why sometimes accidental branding can work for your business.

>> How to have an expressive brand online without being loud

>> Janine shares her process of adapting her business to changes and how she’s developed her new group programme.

>> Janine’s 3P’s of Promise, Package and Price to create a compelling offer.

>> Some of the difficulties around pricing

>> The dangers of the power hour and how to overcome this

>> Why changing from a day rate or hourly rate needs a shift in business model.

>> Why getting a tighter positioning will help everything click into place with your business.

>> Why Janine means by: “better marketing for much less effort,“ and why this applies beyond marketing.

>> The all-important question you need to ask yourself when it comes to creating your packages.

>> Why you should do what you want when it comes to your business.

>> Putting your red flags into your content to deter people who you don’t want to work with - and do the same with your green flags.

>> The kinds of decisions you want to make around words when it comes to your brand voice. And how this can help you attract the right audience.

>> Janine’s approach to content and her passion for blogging.

>> How Janine ranked no. 1 on Google for her target search term and what result this brought to her business.

Plus, we discuss what is better - personal brand or business name. And when you might want to use one over the other.

Check out Janine's brilliant group programme here - https://janinecoombes.co.uk/your-sizzling-hot-offer/

Email: [email protected]

Find Janine on LinkedIn: https://www.linkedin.com/in/janinecoombes

Check out her website: https://janinecoombes.co.uk/

Come and find me on LinkedIn

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And get your Actually Useful Podcast Show Notes each week right here: brewtime.substack.com