ForthRight Women

Personal Brand Characteristics (Marketing Smarts)


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As a leader, your image and reputation are paramount to command the respect you need to influence. Personal brand characteristics have the potential to lead to behaviors and actions that can undermine and sabotage your brand. Although this applies equally to males and females, there are certain characteristics that show up more consistently in females that can lead to significant challenges. Join us as we highlight 4 tendencies we see most often that may not be moving you towards your goals of becoming a strong female leader.


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ForthRight WomenBy Anne Candido and April Martini