“The intersection of what your personal brand and your business brand is, that is why people actually end up buying your services.“ Today, Bijal (@bijal.launch) will talk about how your personal brand and business brand align into what you can call hybrid branding. Listen as she drops some gold nuggets on how you can use your personal brand to take your business to the next level! 

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!

Timestamps

(01:10) Importance of Personal vs. Business Brand

(05:52) Creating a Personal Brand

(09:12) Example of Personal and Business Branding

(11:53) Importance of Brand Associations and Visuals

(16:05) Your Brand is a Sellable Asset

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