Brand

What is a brand? A brand is all the things that sets a business or individual apart from its competitors. A brand could include the name, customer service, design, logo, features, products, services, character, believes, of a business. Brands are not just for businesses, individuals can also build what is called a "personal brand."

A personal brand usually represents what you are known for, the type of audience you have, what you believe, the niche or community that you serve, the type of content you create, the products you promote, and any thing else that is publicly and privately associated with you and your name.

When it comes to businesses, you might hear things such as name brands or designer brands vs generic store brands. This simply means that the name brand is a brand known for a certain type of product or certain quality of products. For example, Tesla brand is known for electric cars not just your everyday car. Contigo brand is known for high quality metal water bottles, not just your generic water bottle.