Dean Seddon, founder and CEO of MAVERRIK, steps into the Peer Effect spotlight to share his innovative approach to marketing and the undeniable power of personal branding.

With a decade of steering MAVERRIK to success, Dean has mastered the art of utilising his personal brand to propel his business forward. His journey reveals the critical role of a founder in not only shaping a company's strategy but also its public perception and internal culture.

In this episode, we delve into:

• Dean's strategic insights on using personal branding as a tool for business growth and customer engagement.
• The balance required to transition from hands-on involvement to strategic leadership without losing the personal touch that characterises founder-driven businesses.
• Practical advice for founders on maintaining their role as a central figure in their companies without risking burnout.

For more on how Dean Seddon harnesses personal branding for business success, follow him on LinkedIn and discover how MAVERRIK is redefining marketing strategies.

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