You get easily distracted from the competition? Wondering how to compete effectively? This episode is all about crushing your competition. How?

By focusing on your personal brand.  

We will cover what is personal branding and why it is important!  

Leave your comment below: What are you struggling with right now in your brand?

You can also watch the video on our Youtube channel: https://www.youtube.com/watch?v=F5MmEsCRuTM&t

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Transcript:

Just ask yourself the question: When have you compared yourself the last time to your competition and do you really know how to compete effectively? Comparison is so normal it happens to all of us if you are small or big if you are in the first stage of your business or very much advanced in what you do. You just compare yourself and you think I don't know how I can really level up to their level. How come they are crushing me and it can be really frustrating. The first takeaway I would give you is: Creativity doesn't come through competition. Actually competition kills creativity most of the times. That's because we don't have the focus on ourselves we have to focus on the people that we think are better than us and it really doesn't help us to look at what makes us unique. So the next point is branding really helps you to overcome that. Why? Because branding is your reputation and your reputation matters, because it can crush your competition. It doesn't matter if your competition has ten years more experience than you or has 100,000 more clients than you or followers it really matters what is your reputation.

What do they say about Maryam doing photography or what do they say about Zeynep delivering any kind of service? Whatever you are doing it's really not about how much experience you have and that is going to crush the competition. But what do people tell about you? And most importantly what do they say about you behind your back? You want people to talk about you and your business your brand in the best way possible! 

So how can you really create a stunning reputation something that holds on for years and might even overlive you?

Three ways:

1. What is your purpose? 

What is the purpose of your brand? What is the WHY behind what you do? Why are you doing what you're doing? Why do you want to add value to your audience? That's the most important in many ways why do you want to add value to your audience and what is really the purpose behind what you started.

Is it because you wanted to leave a mark for your audience? Is because you wanted to make their lives easier? Is it because you wanted to just solve one specific problem for them? A lot of times it's a combination of these three but you need to know your WHY what's the purpose.

2. What are your characteristics? 

What are the characteristics of your brand. That could be really: What is your personality like? Are you adventurous are you emotional are you funny are you relatable. That are the characteristics of your brand as well. So what are the kind of characteristics and values you want to be known for you can kind of think about 1-3 characteristics that you want people to repeat when they introduce you and your brand 

Three is the most important and the whole line of things that you need to create a reputation is:

3. Execution.

You need to execute 1. and 2. you need to execute your purpose and everything you do and you need to execute your characteristics execution can come through the products and services that you create. Through the content that you create around these products and services and around your brand. 

Purpose + Characteristics + Execution = Your reputation