Organisations invest significant time, money and resources into building their brand. They do that to grow awareness of the brand, establish their competitive positioning and to build trust and credibility. And ultimately that leads to increased sales. Personal branding is no different.

As individuals we all need to establish our point of difference within (and outside) the organisation, and grow awareness of our capabilities. We need to build credibility about our skills and experience in order to be considered for a promotion or salary review.

The better you define and manage your personal brand, the more opportunities you will get.

Here’s an outline of what we cover in this episode on personal branding:

• What is personal branding, and why it’s important (6:19)
• Examples of people who have a great personal brand, and why (12:45)
• Joel and I share examples of how personal branding has both hindered, and helped accelerate our careers (20:43)
• How you determine your personal brand (28.07)
• 4 steps on how to start building your personal brand (28.43)
• Tips on how to start building your brand today (35:43)

Episode Resources

• Emma Watson - Feminist Book Club, Our Shared Shelf
• Jack Delosa (Instagram), founder of The Entourage
• Radical Candor - Be a Kick-ass Boss Without Losing your Humanity (reference to “Superstars and Rockstars”)
• Joel Norton

[Full Disclaimer: Some of these links may be affiliate links, which means we receive compensation, at no extra cost to you, if you purchase through the link.]

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Head to https://fiitcollective.com/5 for the podcast show notes, and download a full transcription.