In The Mix with Marvin Joles

Personal Branding for Blue-Collar Pros: Why Authenticity Wins Customers Ep. #19


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Today, Marvin features Gerry Sebby, the founder of Asphalt Authority, discussing his professional journey and personal philosophies. After transitioning from a corporate sales role that left him unfulfilled, Sebby launched his business in Fort Wayne, Indiana, during the height of the pandemic. He highlights the importance of digital marketing and authenticity, explaining how sharing his personal life on social media helps build client trust. Beyond business growth, the conversation covers Sebby's successful seven-year sobriety and how his faith and family provide a foundation for his leadership. He emphasizes emotional intelligence and discipline as vital traits for navigating industry challenges and high employee turnover. Ultimately, Sebby shares his vision for a future defined by financial stability and creating lasting memories with his wife and children.

Connect with Gerry

🌐 Website: https://www.asphalt-authority.com/

πŸ“Έ Instagram: https://www.instagram.com/AsphaltAuthority/?hl=en

Connect with Marvin

🌐 Website: https://inthemixmj.com

πŸ“Έ Instagram: https://www.instagram.com/marvinjoles/ https://www.instagram.com/inthemixmj/

▢️ YouTube: https://www.youtube.com/@inthemixmj

🎡 TikTok: https://www.tiktok.com/@marvinjoles

πŸ”— LinkedIn: https://www.linkedin.com/in/marvin-joles-4b1b73130/

Sponsors & Partners

Moasure https://moasu.re/Marvin Save $20 with promo link

Brunt Workwear https://www.bruntworkwear.com Promo Code: MJOLES10 – Save $10 on new orders of $60 or more

Jobber https://go.getjobber.com/Marvinjoles – Free 14-Day Trial – 20% off Jobber for 6 months

1st Phorm http://1stphorm.com/inthemix – Free shipping on orders over $75

Portable Lighting Solutions https://portablelightingsolutions.net/

KM International https://www.kminternational.com/

Cemen Tech https://cementech.com/

Bulk Source https://bulksource.com/

Dream On 3 https://dreamon3.org/

Industry Events

ConExpo-Con/Agg πŸ“ Las Vegas, NV πŸ“… March 3–7, 2026 🌐 https://www.conexpoconagg.com/

Pave/X πŸ“ New Orleans, LA πŸ“… February 10–12, 2026 🌐 https://www.pavexshow.com/

Visit Us Online

🌐 https://inthemixmj.com

About In The Mix

The In The Mix podcast highlights the entire Asphalt Industryβ€”the people who make it run and the organizations that support it. We also dive into the Dirt World, construction, entrepreneurship, and the skilled trades with great guests from across the industry.

Topics include Asphalt Paving, Sealcoating, Crack Sealing, Patching, Milling, Hot-Mix Asphalt Design, and Line Striping for both residential and commercial customers. Along the way, we talk motivation, business ownership challenges, and real-world stories from the field and beyond.

Hashtags

#AsphaltPaving #Blacktop #Asphalt #Sealcoating #Construction #HeavyEquipment #DirtWorld #LineStriping

Β© Marvin Joles, LLC, 2026. All rights reserved.

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In The Mix with Marvin JolesBy Marvin Joles