Making Real Estate Simple

Personal Branding for Real Estate Agents - Authenticity, timing, and setting the right expectations - with Derek Trainer

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This week on the simpliHOM podcast we have Derek Trainer (contact linked below) joining us to talk about how he closed $20.7 million in volume in 2021 (with $24mil projected for 2022 as of June) and how his personal branding contributed to that growth. Derek shares his wisdom on when he started to think about branding himself for his business, how you can start building yours, and how setting the right expectations could be the key to it all. Here are some of the things we covered:

  • Who is Derek Trainer?
  • Why Derek’s mission is to “Change the way people view the Realtor”
  • When did Derek start focusing on his branding with his real estate business?
  • Authenticity in branding and how it makes you relatable
  • What is Ryan Serhant doing that is changing personal branding for agents?
  • Authenticity when it comes to working with your clients.
  • The three biggest expectations that Derek sets for all of his clients before ever working with them.
  • How did Derek create those three expectations?
  • The number one skill you need that will have the biggest impact in your business.
  • What is step 1 in branding yourself?
  • How to not be like every other real estate agent on social media
  • Swy's pointers on making a great Instagram Reel

    • Where you can find Derek:

    @trainergroup on Instagram

    /The615agent on Facebook

    Derek Trainer on YouTube

    Trainer.homes on the Web

    The simpliHŌM Podcast is a new entrepreneurial podcast that tracks the challenges and changes every human and businessperson faces. Our host and Marketing Specialist Sara Wylie Armstrong, leads conversations with our CEO Sean Miku, our Director of Video and Immersive Technology Kyle Mann, our COO Brett Ratkowski, and others about the world we live in and how that impacts relationships, business and simpliHŌM, one of Tennessee’s fastest growing real estate companies. From starting simpliHŌM to family to everything in between, this podcast follows the ebbs and flows of building something from the ground up. For more content, highlights, and commentary, follow @simplihom on Instagram and Facebook.

    Interested in joining the movement of REALTORS® that are getting their time and life back? Visit joinsimplihom.com for more info about simpliHŌM and how we're revolutionizing the real estate industry.

    Follow our hosts:

    Sean Miku - @seanmiku

    Brett Ratkowski - @brettratkowski

    Sara Wiley Armstrong (Swy) - @swytheflyguy

    Kyle Mann - @kyleispositive

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    Making Real Estate SimpleBy A simpliHŌM Podcast