Jon Michail, Founder and Group CEO of Image Group International, speaks on the importance of personal branding. Jon’s 30 years of experience in business consultancy has consolidated his knowledge of the immense impacts personal branding can have on your business. In an era where institutions can be perceived as untrustworthy, personal branding has never been more important. Positioning yourself in the marketplace correctly can maximise your personal and business value and amplify your profits.