Everyone is told they need a personal brand. Post more. Go viral. Build influence. Hustle harder.

But what if that advice is wrong?

In this episode of Shifting Views with Willis, I’m joined by Chelsea Spencer, founder of brand agency, Big Reputation, to challenge the modern obsession with personal branding, influencer culture and vanity metrics.

Chelsea argues that real success is built through reputation, experience and integrity, not algorithms or online noise. We talk about hustle culture burnout, the difference between brand and reputation, why so many founders get marketing wrong, and what it actually means to build trust in business.

If you’re a founder, leader or professional trying to grow without losing your values, this conversation will make you think again.

#branding #personalbranding #brandreputation #marketing #businessmarketing #businessbranding

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