Every man and his dog has seen the potential of building a personal brand, from leading CEOs to start-up founders, copywriters and agency bosses. But, not everyone has got it mastered. Not yet, anyway.

Rajen Mistry from specialist consultancy Founder Story joins me on Through the Line to unearth what it takes to build a personal brand and why you should. Rajen shares generously, and there are lots of takeaways, tips and ideas about what to do and how to measure results.

Enjoy the show.