In this podcast, Tracy shares her journey of personal branding and networking, and how both are essential to success. She advises listeners to begin by identifying what is authentic for them and to experiment with different topics through conversation. Networking is a critical part of developing a personal brand and should be prioritized over other activities. The podcast emphasises that It is not a one-time event but rather a journey that evolves over time.

Tracy Borreson is all about authenticity. Whether in her corporate digital influence consulting, 1:1 personal brand coaching, or as co-founder and Chief Peep of the international Your Business Peeps community, Tracy endeavours to bring her personal brand into everything she does, as well as encourage others to find, own and show up with their personal brand leading the way. Tracy strives to bring more uniqueness to the world because THAT’S what actually stands out in a crowded marketplace.