In today’s interview, Effie Zahos joins us. A finance editor, commentator, and financial literacy campaigner, Effie has recently published her second book, A Real Girl’s Guide to Money. Effie is here to have a chat with us about personal branding, how to write a best seller and the reason for a cultural lack of financial literacy in Australia.

1:23 – How important a personal brand is in today’s world

4:06 – Making the most of what you’ve got

6:20 – The role social media plays in sharing information

8:42 – The inspiration behind A Real Girl’s Guide to Money

9:13 – Advice for overcoming procrastination and writing a book

10:27 – Setting expectations for releasing a book

12:20 – Why is there a cultural lack of financial literacy?