On this episode of Candid Creative, Antonio breaks down the myths behind personal branding and how to leverage your true self to achieve success. In reality, most of us have a personal brand before we even know it. How we present ourselves and interact with others defines the way that people see us.

It’s important to perform an honest assessment of yourself in order to inform your growth strategy and increase awareness of the space you’re in. According to Cynthia Johnson in her book Platform, “the goal is to find and demonstrate your identity in a way that accurately represents your success.” Ultimately, it’s about telling your own story. What have you done and how do you think? Many companies have seen the benefits of this mindset, which has led to a shift in business as a whole.

Developing a personal brand should be easy because it’s an authentic reflection of who you are. The four main factors that influence your brand are personal proof, social proof, association, and recognition. All of these work together to create an image that you can use to enhance your success both personally, and professionally.

 Having education, awards, and an extensive network is great, but only if you project the real you, not who you think people want you to be. Everyone has equal value no matter their gender, orientation, or background. Don’t get stuck in a box. Evoke feeling through genuine interaction and develop an honest connection to the world.

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Sources: 

1. Platform: The Art & Science of Personal Branding by Cynthia Johnson
2. James Jani: https://www.youtube.com/channel/UCT0dmfFCLWuVKPWZ6wcdKyg