Powerful Personal Brand

Personal Branding Tips for Athletes in the NIL Era


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Athletes have personal brands, whether they invest in them or not.

In this episode of the Powerful Personal Brand Podcast, I’m joined by Tim Hayden, an entrepreneur, investor, and sports business leader, to unpack why personal branding is now essential for career growth, NIL opportunities, and long-term relevance in the sports industry.

You’ll learn:

  1. What personal branding really means today, including clarity, trust, and positioning
  2. How to build visibility without being loud
  3. Why authenticity is not optional if you want sustainable influence
  4. How athletes, executives, and leaders can future-proof their careers

This conversation is especially relevant for college athletes navigating NIL, professional athletes building long-term careers, and sports leaders shaping their next chapter.

Whether you’re competing now or preparing for what comes next, this episode explores how athletes can use personal branding to support career transitions, partnerships, and long-term relevance in sports.

#PersonalBranding #Authenticity #PowerfulPersonalBrand #NIL #NILAthletes #CollegeAthletes

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Powerful Personal BrandBy Claire Bahn