Podcasting is EXPLODING but as a business owner, it's sometimes difficult to decide whether or not to invest in a new content platform and integrate it into your marketing mix.

This week, the superb and amazingly personable Pam Forrester from the Magic for Less shares how becoming a podcast host has helped her business grow and reach new levels of success thanks to allowing Pam's personal brand to grow.

Pam shares

* Insights into the world of podcasting

* How a business can integrate it as a viable, high quality content platform that allows a business to speak directly to its market at a time that's convenient to prospects

* Exactly how she has used it to EXPLODE her personal brand (people recognise her in the street, guys...)

* How to get started podcasting, even if you're a little tentative

* the top 3 key tips that will allow you to excel as a podcaster.

Episode Links:

* The Magic for Less

* Be Our Guest podcast

* Pam Forrester on Twitter

* Two Shots to the Head

It's a fun episode with real, actionable takeaways, shout up in the comments with your feedback and don't forget: the more you expect from yourself, the more you will excel.