How do you Brand a Company on LinkedIn? You let your team build personal brands and in turn your brand gets a personality!

Nobody cares about your logo, your company press release, the latest trends and features of your product, and least of all your newest catalog. Business to Business sales are over...person to person is where it’s at.

When you let your team build a personal brand, they stand out in this digital world. They become relatable, they become thought leaders in their space, they build trust...and we all know its all aobut KLT. But the real power is when that personal brand across all the team ties back to the company, now you have a personality.

The brand takes on a life of its own. We relate to the people who work there. We want to route for them the win. It sets the tone of who will fit the culture. Now you are attracting the talent that wants to work there, customers and clients who love what you are doing, and it goes from being a business transaction to a personal relationship.

Pay attention to the companies that are taking the lead in the new relationship marketing world. They are going to disrupt the old guard.

Not sure where to start building a brand? Let’s chat.

Connect with Nate
www.natepeo.com

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