Brian talks about a book on places to go in Southern Oregon, written by some dude named Richard Emmons.

Checkout Interview with Richard here - https://grantspassvip.com/richard-emmons-josephine-county-eagle-joco-eagle/

https://www.youtube.com/watch?v=gaIAmITVDc8

Transcription

Personal experience not necessary.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

We talk about business concepts here. We talk about principles, strategies, and tactics that you can use.

And one of the most hotly debated topics that I hear over and over again, especially in the expert arena, is the concept of people teaching what they have not gone through.

I have a very interesting perspective on this, I think, and I'm gonna give you a great example.

This is a book by my friend Richard Emmons. It's called 52 Things To Do in Southern Oregon.

Okay, Richard's a marketing expert. There's a reason why he put this book out.

It's an interesting thing.

So I live in Southern Oregon, so does, Richard. And he mentions why he came out with this book on this podcast on this very specific interview that I did with him with Grants Pass VIP, on my local-based podcast.

I'm going to have the link in the description. So go check that out to be able to listen to why he put this together. But this is a very simple book, it's a very interesting book. And it's nothing more than a list and descriptions of things that you can do in Southern Oregon, and just kind of the top ones, and it's got links to special sites.

It doesn't have a whole lot of pictures or anything else. It's just it is what it says it is, it's 52 things to do in Southern Oregon. And so if a person were visiting here or moving here, it's a great thing to be able to pick up.

I like having it because I've flipped through it and there's a whole bunch in here that I that, that I and my family have never done. We're always finding new things.

So anytime we get something like this, plus he sent me a free copy because I advertised in his newspaper.

So this is a great, really great deal.

But I'll tell you the interesting thing about this, why I'm bringing this up, he wrote this book without having gone to all 52 places without doing all 52 things, all right.

Does that make him a liar?

Does that make him misrepresenting what he's promoting?

Or would it only be that case if he said, I've been to all these places and done all these things, that's why you should go there?

I personally recommend all these place places. He's not saying that in this book.

He doesn't say that in person. If he did, then he'd be a liar. He'd be misrepresenting.

So there's a lot of experts out there that give off the error, that they've done everything that they are advising other people to do and that's wrong.

It's wrong to mislead in that way.

But if they're not misleading, I can make recommendations to a millionaire, a person that has millions of dollars coming through their business. I can make recommendations to them, even though I don't necessarily own a business, in the same field making millions of dollars, write it does that make my advice less useful?

It doesn't make it wrong.