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Personal Finance with Ruan Jooste: Capitec's growth story


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Welcome to the Personal Finance Podcast show with me content editor Ruan Jooste. Our show is available on all major podcast platforms including Google and Apple and Spotify to name a few. It will also be loaded on the iol.co.za platform under both the podcast and personal finance sections. This podcast might be supported by advertising. 


In March, reached the 20 million clients milestone and it now owns the biggest market share compared to older banks. We have Francois Viviers, Group Executive: Marketing and Communications at Capitec in studio today to talk us through the business of banking and lessons learnt with client experiences. He has over a decade of experience in different positions at South Africa's biggest digital bank. He took over the management of the brand at the critical juncture where Capitec was established as a household name domestically, and he says he is now focused on the next phase of growth.

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